CMG - Clients: Association/Non-profit

Canadian Association of Defence and Security Industries (CADSI)

CADSI produces CANSEC, one of the most important trade show events for the Canadian defence industry. CMG Canada was engaged to assist CADSI in developing a formal Sponsorship Strategy for the event as well as sales support in a number of key areas.

Major achievements:

Sponsorship sales efforts resulted in a 200% increase in revenue over the previous year;
Researched and contacted approximately 2,000 new buyers in the security field.

Purchasing Management Association of Canada:
Annual Conference and Trade Show

In 2000, CMG Canada was contracted to organize the PMAC’s first-ever trade show to be integrated with their Annual Conference hosting 400 delegates. This work included trade show development, promotion, sales and management, operations, sponsor liaison, and on site management of 60 exhibitors.

Major achievements:

Sold out the Trade Show Floor;
Successfully developed, integrated and delivered the Trade Show, in a short timeframe, on budget.