Government Technology Exhibition (GTEC)
Between
1996 and 2004, CMG Canada played a lead role in producing GTEC Week (GTEC),
Canada’s largest trade show and forum on the use of technology to improve
government services and operations. As exclusive sales agent, the company managed
an annual $3 million exhibit and sponsorship sales program, as well as provided
exhibitor services for up to 300 participating companies, government departments
and agencies.
Major achievements:
- Increased sponsorship revenues by 100% in the first year and
by an average of 20% each subsequent year;
- Incorporated feature
areas into the trade show that attracted new companies into the event.
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