Exposition Management /
Event Marketing
For more than a decade, CMG Canada has spearheaded a wide range of national
exhibit initiatives. The company is well versed in every aspect of exhibit
planning and management and also provides professional training in this
area. Major clients include:
PWGSC:
Government of Canada Exhibitions Program – Standing Offer
The Government of Canada Exhibitions Program brings multiple government
departments and agencies together in a coordinated effort
to communicate face-to-face with Canadians. Since 2000, CMG Canada has provided
a wide range of strategic planning, exhibit management and operational services.
Through
this work, CMG provides Exposition Project Management and
Exhibit Personnel Services to serve the Canada Pavilion and Federal Presence
events nationally, created a Federal Presence Strategy aimed at enhancing
the Government of Canada’s presence at events where multiple departments were exhibiting
and developed a Performance Review Strategy aimed at measuring
the impact of the Canada Pavilion at a national level.
PWGSC:
Standing Offer for Exposition Project Management and Personnel Services
CMG has been first-ranked in a Government of Canada Standing Offer to provide
Exposition Project Management Services to federal government
departments and agencies on a national level. The scope of the work includes
exhibit strategic planning, logistics planning, project and financial management,
human resource planning, media relations, exhibit promotion
and on site exhibit management.
Through this work, CMG provided logistics,
staffing and financial services for more than 200 events
a year with such clients as Agriculture and Agri-Food Canada and Natural
Resources Canada, spearheaded a National Defence effort to launch a multi-faceted
exhibit / sponsorship program at a major international aviation event and
developed a comprehensive Exhibit Assessment Program to help government
departments evaluate their effectiveness at trade and consumer events.
Government Technology Exhibition (GTEC)
Between 1996 and 2004, CMG Canada played a lead role in producing GTEC
Week (GTEC), Canada’s largest trade show and forum on the use of technology
to improve government services and operations. As exclusive sales agent,
the company managed an annual $3 million exhibit and sponsorship sales program,
as well as provided exhibitor services for up to 300 participating companies,
government departments and agencies. During this period, CMG increased sponsorship
revenues by 100% in the first year and by an average of 20% each subsequent
year.
Agriculture and Agri-Food Canada:
Exhibit Evaluation and Improvement Project
AAFC’s International Exhibit Program is aimed at promoting and generating
demand for Canadian food products abroad. CMG played a lead role in assessing
AAFC’s presence at trade shows around the world and recommended a
future direction for the program. This included developing a comprehensive
Exhibit Strategy that demonstrated a business case for the role of exhibitions
in the overall marketing mix, creating quantitative tools for selecting
events and measuring performance and developing an Exhibitor Manual that
provided AAFC personnel with tools to help them manage each step in the
exhibit process.
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