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Partnerships and Strategic
Alliances
Public Safety Canada
In 2006, a national Emergency Preparedness Campaign was launched to encourage
Canadians to be better prepared for emergency situations. CMG Canada was contracted
to develop a national Partnership Strategy to enhance credibility of messages
and leverage resources to the benefit of the campaign.
Major achievement:
- Successfully launched a retail campaign in conjunction with St.
John Ambulance and national retailers to provide branded Emergency
Preparedness Kits in stores across Canada.
Industry Canada:
SchoolNet Grassroots Program
Between 1998 and 2004, CMG Canada developed and delivered a national
partnership initiative for the SchoolNet GrassRoots Program, a Federal / Provincial
initiative aimed at soliciting financial support from the private sector to
support the development of online learning projects in Canada’s classrooms.
Major achievements:
- Raised over $4 million in private sector funding to support an
estimated 40,000 Internet-based learning projects;
- The campaign
successfully integrated private sector visibility into a national,
education-based program.
Province of Ontario/City of Ottawa
CMG Canada worked with tourism and event stakeholders to spearhead the
development of a Pageantry Template Strategy aimed at mobilizing community,
media and business support for Ottawa-based festivals and events.
Major achievements:
- Developed the first known Pageantry Template, aimed at leveraging
community assets to create a richer festival experience for residents
and visitors;
- Developed a Pageantry Manual that was adopted by the
Province of Ontario who distributed the document nationally to assist
communities in developing their own pageantry strategies.
Canadian Heritage:
March 21 Program
CMG Canada worked with government stakeholders, the education sector,
national associations and the private sector to develop a national partnership
strategy for Canadian Heritage’s March 21 Anti-Racism Program.
Major achievements:
- Developed a national strategy that integrated service delivery
agents, private sector sponsors, Regional service centres and national
headquarters objectives into one cohesive strategy;
- Secured sponsorship
funding for March 21 events, including a national sponsorship agreement
with Panasonic and television programming rights on MuchMusic and
MusiquePlus.
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