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Association and Non-Profit Marketing Solutions
Our work with a wide range of associations and non-profit organizations
has taught us that every organization has its own unique environment
and challenges that require critical thinking that goes way beyond “cookie
cutter” solutions.
Through its research, consulting practice and workshops, CMG Canada has developed
a wide range of marketing best practices that can be customized to help organizations
achieve better financial and organizational results.
Revenue Generation Strategies
We help our clients assess their overall revenue potential, develop alternative
revenue strategies through sponsorships and commercial partnership programs
and provide our clients with the tools they need to achieve their financial
objectives.
Sponsorship and Commercial Partnership Sales
We manage Allied Partner,
Affiliate and Sponsorship sales programs on behalf of our clients and provide
on going coaching that helps internal staff become more confident and successful
at achieving revenue objectives.
Partnerships and Strategic Alliances
We assist
our clients in identifying and selecting the right partners and developing
collaborative agreements that focus on value and results.
Trade Show Management
and Sales
We manage trade show operations and facilitate professional exhibit
and sponsorship sales on behalf of our clients.
Marketing Performance Measurement
We help clients develop performance measurement strategies that are focused,
relevant to the organization and true indicators of success.
Market Research
With our extensive knowledge and vast marketing network, we can assist clients
in developing a body of knowledge around a specific marketing issue.
Training
and Professional Development
We offer both turnkey and customized training
solutions in the areas of Strategic Marketing, Partnership Development, Revenue
Generation, Sales Performance and Sponsorships.
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