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Public Sector Marketing Solutions
Through our diversified government client base, we know how marketing
can benefit a public sector organization and understand the unique challenges
facing the sector. For more than a decade, CMG Canada has provided professional
marketing communications solutions to federal, provincial and municipal
governments, crown corporations and agencies. We offer flexible and realistic
solutions that can be easily executed to generate results.
“CMG is a very reliable company that understands the exhibitions/events
industry to the fullest…I would not hesitate to recommend your company
for any project in exhibit coordination, exhibit staffing, development of
strategies, promotions, marketing, performance measurement and project management.
Thank you for all your excellent work and dedication over the last six years.”
Manon Dagenais, Former Director, Government of Canada Exhibitions
Program, PWGSC.
Program or Services Marketing
We help clients define key elements of their marketing
communications strategy and provide expertise on how programs or services can
be effectively promoted to customer groups using a variety of marketing mediums.
Partnerships and Strategic Alliances
We assist our clients in identifying and
selecting the right partners and developing collaborative agreements that focus
on value and results.
Marketing Performance Measurement
We help clients develop
performance measurement strategies that are focused, relevant to the organization
and true indicators of success.
Cost Recovery and Revenue Generation Strategies
We help our clients develop alternative revenue strategies for their program
or event and provide them with the tools they need to achieve their financial
objectives.
Market Research
With our extensive knowledge and vast marketing
network, we can assist clients in developing a body of knowledge around a specific
marketing issue.
Exhibit Management and Strategies
We coordinate exhibit services
for government departments at hundreds of events each year through our Standing
Offers. Our experience covers every facet of exhibit planning and event marketing.
Event Planning
We’ve managed some of the largest and most complex events
in Canada and can use this knowledge and experience to create a winning formula
for government managed conferences, meetings and public events.
Training and
Professional Development
We offer both turnkey and customized training solutions
in the areas of Strategic Marketing, Exhibit Management, Partnership Development
and Sponsorships.
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