CMG - Workshops & Events

Workshops and Events

		National Sponsor:
	Designing and Selling Your Sponsorship Program

Facilitator: Bernie Colterman, President, Colterman Marketing Group (CMG) Canada

This two-day workshop is ideal for professionals who are responsible for driving revenue and want to take an organized, professional approach to sponsorships as a major revenue generator. The format of this Workshop is unique from any other — it provides an end-to-end learning solution that takes you through the complete process of designing and selling your sponsorship program. The course workbook allows you to design your own strategy so that you take away an Action Plan that is ready to implement.

YOU WILL LEARN HOW TO:

Identify your assets and your unique selling proposition
Price and package sponsorship offerings
Prospect and sell your sponsorship program

WHAT YOU WILL RECEIVE:

A course workbook to help you create your own customized Sponsorship Program
A complementary 30-minute telephone consultation to discuss strategies related to your sponsorship initiative.

“The workshop was an eye-opening experience, containing a good balance of theory, real-life examples and hands-on practice. I highly recommend it to anyone who faces seemingly insurmountable barriers to getting sponsorship support for their activities”
Ellen Busby, General Manager, Canada Dance Festival

“This is definitely the most valuable workshop I have attended in a number of years. Although I don’t have all the answers, I certainly have a great tool box to proceed”
Debbie Ross, Canadian Nurses Association

Register Now | Get more details | Visit Bernie Colterman's Blog

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NEW Revenue Generation Boot Camp

Facilitator: Bernie Colterman, President, Colterman Marketing Group (CMG) Canada

Are you taking a strategic approach towards your revenue generation activities? Are you maximizing your opportunities to create a sustainable revenue base for your organization?

This one-day workshop examines the latest trends and best practices in core non-profit and association revenues streams including Sponsorships, Affiliate Programs, Print and Web Advertising, Business Member Recruitment, Conferences and Events and demonstrates how an integrated strategy towards packaging and promoting these opportunities can lead to increased and sustainable revenue streams. The workshop will also help you identify your organization’s marketable assets and explore how effective branding can help you be successful in a highly competitive marketplace.

YOU WILL LEARN HOW TO:

Identify organizational assets that can be leveraged to generate revenue
Determine the value of your assets
Identify your unique selling proposition
Increase your organization’s profile and leverage your brand to gain a competitive advantage
Launch new revenue generation initiatives
Package, promote and sell your program to potential corporate partners

WHAT YOU WILL RECEIVE:

Presentation materials and worksheets to help you develop a strategic approach towards your revenue generation activities.
Best Practices Manual, generated by participants attending the Revenue Generation Boot Camp

Mark Your Calendar Today!

Conference and Trade Show: June 11-12, 2008
Pre-Conference Workshops: June 10, 2008
Hampton Inn Ottawa and Conference Centre

Celebrating its 10th year, MARCOM is the only national conference that brings together marketing professionals from the public and not-for-profit sectors to learn how marketing can be used to drive results and make more effective use of resources, share ideas with like-minded marketers from across Canada and re-energize.

Attending the symposium and trade show equips public sector and non-profit professionals with the most relevant marketing theory and latest practices, marketing, e-marketing and partnerships.

CREATING A CULTURE OF MARKETING

MARCOM 2008 will combine relevant marketing theory with the latest trends and best practices in key marketing issues: market research, social media, branding, marketing strategic planning, partnerships and strategic alliances, event marketing, revenue generation, social marketing and much more.

The Conference Program will offer 3 distinct learning tracks to help marketers focus on the latest information, tools and techniques related to their individual needs.

Visit www.marcom.ca for full details or call 613-731-9851 ext. 20.

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Develop a Social Marketing Plan in "ONE DAY"

Facilitator: Jim Mintz, Co-Director, Centre of Excellence for Public Sector Marketing (CEPSM)

This one-day workshop takes you through a proven planning process to develop a customized, structured social marketing plan for your public sector or nonprofit organization. It will show you how you can develop a comprehensive social marketing plan on your own, resulting in an ability to implement your initiative immediately.

YOU WILL LEARN HOW TO:

Implement a social marketing program on a limited budget;
Develop a step-by-step structured approach that makes preparing a social marketing plan in one day possible;
Differentiate social marketing from public education, outreach and other communication strategies;
Use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy, building strategic alliances with business etc.

WHAT YOU WILL RECEIVE:

A comprehensive workbook that allows you to plan your Social Marketing Plan in ONE DAY
A complementary 30-minute telephone consultation to discuss strategies related to your social marketing initiative.

“The materials provided and the walk-thru of the strategy planning will greatly assist me in working with my colleagues to get the whole team on the same page. The best words to describe this workshop are “fully applicable”
Karen Bahda, SMARTRISK

NEW Develop a Social Media Marketing Plan in "ONE DAY"

Facilitator: Mike Kujawski, Project Manager/Strategist, Centre of Excellence for Public Sector Marketing (CEPSM)

The focus of this workshop is to respond to the unique needs of public sector and non-profit marketers who want to acquire value added skills to improve their expertise in social media marketing and effective use of "Web 2.0" tools and applications (rss feeds, blogs, wikis, podcasts, etc...). This workshop will help you develop a customized, structured approach for opening up the channels of communication with your target audience and significantly improve your online levels of engagement and visibility.

YOU WILL LEARN HOW TO:

Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds to better deliver your message
Ensure you are visible to all major search engines through the latest search engine marketing tactics and social media optimization techniques
Move from a traditional mindset to a web 2.0 mentality without sacrificing your existing strategies
Properly measure your social media marketing ROI

WHAT YOU WILL RECEIVE:

A comprehensive workbook that allows you to develop your Social Media Marketing Plan
A complementary 30-minute telephone consultation to discuss your marketing initiative.

In partnership with:

Professional Certificates Offered by The Centre of Excellence for Public Sector Marketing (CEPSM) in Partnership with the Carleton University Sprott School of Business

Professional Certificate in Public Sector and Non-Profit Marketing

and

Executive Certificate in Public Sector Marketing Leadership

“The Professional Certificate in Public Sector and Non-Profit Marketing is a “must have” for anyone practicing marketing in the public and non-profit sectors. It is particularly helpful to people who lack formal training in marketing, but are seriously attempting to integrate marketing into their organization”
Philip Kotler, Professor International Marketing, Kellogg School of Management, Northwestern University

Both of these university certificate programs cover the fundamentals of public sector and non-profit marketing and are designed to be intensive and rigorous, respecting that your time away from the office needs to produce concrete results. Stimulating formats ensure that you are equipped with tested techniques and methods that positively enhance your performance on the job.

The Professional Certificate provides intensive training for 1 or 2 days, each month, over the course of five months, requiring a commitment of 10 days of classroom training plus additional time to complete the strategic marketing plan.

“Finally-a comprehensive marketing course that speaks to the needs and realities of non-profit organizations and government”
M. Helgoth, Director, Strategic Partnerships, Canadian Dental Hygienists Association

The Executive Certificate is offered as a residential program, in picturesque surroundings. This intensive residency program spans six days. It has been specifically designed for public sector and non-profit managers and officers who are looking for a professional development experience in the field of strategic marketing.

“Thank you for sharing your expertise over the week-long program. I appreciated hearing from different instructors and guest presenters with different perspectives. Overall, the program met or exceeded my expectations and offered significant value.”
Cassie Palamar, Human Rights and Citizenship, Alberta Tourism, Parks, Recreation and Culture

YOU WILL LEARN:

Marketable skills, share experiences with other marketers and expand your network
How to develop skills and expertise to assume more senior positions and responsibilities
From top professionals in the field who apply real world experiences to their teaching
How to develop an "action oriented" strategic marketing plan for your organization
You will receive comprehensive take home materials which you can use as a reference for developing marketing and communications plans.

For more information on the Professional Certificate visit:
http://www.carleton.ca/ppd/indepth/cpsm.htm

For more information on the Executive Certificate go to:
http://www.carleton.ca/ppd/indepth/eps.htm

Or call 613-520-3488

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