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Workshops and Events
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NEW Webinars |
Survivor 2009 – Revenue Generation Strategies
for a Tough Economic Climate
Are you concerned about the impact of the current economic climate on
your corporate revenue programs? Are you experiencing declining sponsorships
or corporate memberships?
This online series is ideal for anyone in the
association, non-profit or public
sectors that is responsible for driving corporate
revenue for their organization and wants to take a strategic approach
towards maintaining or growing their revenues in this unprecedented economic
climate.
Content for this workshop series borrows from CMG Canada’s highly
acclaimed Designing and Selling Your Sponsorship Program and Revenue
Generation Boot Camp workshops offered in major centres across Canada
and is based on best practices from hundreds of organizations involved in sponsorships,
affinity programs and business (industry supplier) memberships. A special focus
will be placed on strategies for a challenging economy.
Each Webinar is
90-minutes and will include worksheets and exercises that help you develop
your strategy. Each session may be viewed by as many people as you can fit
around your computer!
- Strategies for Sponsorship Success in an Economic Downturn
Mar. 12: 1:30 – 3:00 p.m. EST
- How today’s economic climate will impact
sponsorships over the next 12-18 months and what you must do to adapt
your sponsorship program to face the upcoming challenges
- Reinforcing
your brand (and relevance to sponsors) in an uncertain marketplace
- Strategies
for keeping your current corporate partners engaged
- Leveraging Your Organizational Assets to
Create More Value for Your Corporate Partners
Mar. 26: 1:30 – 3:00 p.m. EST
- Leveraging your # 1 asset — your audience
- Benefits that are most
appealing to companies during tough economic times
- Integrating, packaging
and positioning your corporate partner opportunities
- How to customize your
packages based on specific company marketing objectives
- Promoting and Selling Your Corporate Programs
Apr. 9: 1:30 – 3:00 p.m. EST
- How to develop compelling sales collateral that speaks the language of
business
- How to sell smarter in a tough economic climate
- Proven techniques
for getting in the door
- Overcoming “it’s a tough economy” objections
YOUR INVESTMENT:
- Single Session: $95.00
- All Three Sessions: $195.00
YOU WILL RECEIVE:
- PowerPoint Presentation
- Planning Worksheets
Register Now | Visit
Bernie Colterman's Blog | Testimonials
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